Since Louisville City FC’s launch, no American professional soccer club has won more games across all meaningful competitions. LouCity on Tuesday unveiled kits befitting of that tradition.
The boys in purple will remain so at home, while the away tops bring back a fan favorite, the hoops design. Both looks are rooted in winning club culture, inspired by those worn as LouCity won back-to-back USL Championship titles in 2017 and 2018.
Limited quantities of the kits, along with a line of kit collection merchandise, are available for purchase in the Team Store at Lynn Family Stadium, open from 10 a.m.-6 p.m. Monday through Saturday. Fans can also pre-order at Shop.www.loucity.com with inventory expected to be available early next month.
“During our rebranding process, we heard the fans loud and clear: LouCity is synonymous with purple,” said club president Brad Estes. “This first iteration of kits to dawn the new badge presents a clean and classic version of the home shirt, and we’ve brought back the hoops in a way that celebrates our signature color. The shorts and socks have been designed so that any color combination can be worn together.
“What about the third kit? We will just have to wait and see.”
LouCity, which has hoisted five trophies, also won each USL Championship Eastern Conference Final from 2017-2019. The club returned last year to post the East’s best regular season record at 11-2-3. A majority of players from that squad are back for 2021, with the campaign kicking off Saturday against Atlanta United 2 at Lynn Family Stadium.
Combining its regular season, playoff and U.S. Open Cup successes, the boys in purple have totaled 122 victories all time. Next closest since LouCity began play in 2015 are Major League Soccer’s New York Red Bulls (117), Seattle Sounders FC (113), FC Dallas (105) and Portland Timbers (102).
“I like the new kits a lot,” said LouCity midfielder Paolo DelPiccolo, also the club’s captain since 2017. “First and foremost, I think they look clean and sharp from top to bottom. We obviously went through a rebrand going into this season, and we’re calling a new stadium home. But it’s cool knowing we’re keeping the purple and hoops we’ve had success with in the past.”
LouCity’s 2021 kits will again carry primary sponsorship from Louisville-based GE Appliances, also the front jersey partner for the NWSL expansion side Racing Louisville FC and the local pro clubs’ youth academies. An iconic brand that’s in half of American homes, GE Appliances will donate to a fund toward academy scholarships for each kit purchased in 2021.
Leading intralogistics provider MHS Global appears on the sleeve with Kentuckiana Toyota Dealers on the back.
Following state guidelines set by Gov. Andy Beshear, LouCity will kick off Saturday in front of a 50% capacity crowd at Lynn Family Stadium. Fans are encouraged to purchase season tickets and gain priority for access to games. Call (502) LOU-CITY during regular business hours or visit www.loucity.com/tickets for more information.
