LOUISVILLE, Ky. — Scoppechio Advertising, Kentucky’s largest advertising agency, has been named agency of record for Louisville City Football Club, the city’s highest-level professional soccer team playing in the United Soccer League.
With the Club’s overwhelming success in its historic inaugural season and its push toward its highest ambitions in the domestic professional landscape, Scoppechio will support LouCity FC with a variety of services.
“Partnering with Scoppechio is another step we are taking to continue the club’s growth,” Louisville City FC president Amanda Duffy said. “Through Scoppechio, the region’s premier brand activation agency, we are confident we will deliver content and community engagement that continues to develop our brand, and uniquely represents the Louisville community on local and national scale.”
Scoppechio will support Louisville City FC in its ongoing outreach and engagement activities, including creative content development and production, media merchandising and multicultural initiatives.
“We absolutely believe in the appropriateness of this partnership,” said Jerry Preyss, CEO at Scoppechio. “Our agency has a genuine passion for soccer and the team in particular. And even more important, we believe in the marketing potential for the LouCity brand.
“They put a great product on the pitch every game that represents a wonderful entertainment value for families and fans of the sport. Our hope is to help the club continue its extraordinary growth in every way possible. We believe bringing a MLS franchise to Louisville one day is a real possibility and we’re excited to be on the team to make that happen.”
Upon joining USL in 2015, Louisville City achieved historic heights on and off the field. The team featured the league’s Most Valuable Player and record-setting leading scorer, Defender of the Year, Goal of the Season and advanced to the Eastern Conference Final – just a game away from the national championship.
After ranking second in the league in season ticket sales and average attendance, the City of Louisville and the Mayor’s office announced the hiring of a consultant to explore the feasibility of developing and constructing a soccer-specific stadium in a distinct push toward expanding into Major League Soccer.
The Club has made clear its expectation for success in 2016 as well, returning 15 players from 2015’s roster. Coach James O’Connor and his technical staff are also returning for year two.
“Putting a championship caliber team on the field is our focus,” Duffy said. “With the players returning and those new to the roster the lineup will be strong and 2016 should be another special year for our fans and partners.”
GLI Honors LouCity with Silver Fleur-de-Lis
Greater Louisville Incorporated, announced on Monday afternoon that Louisville City FC will be honored for the club’s outstanding first-year success with a Silver Fleur-de-Lis. The award is given to those who were instrumental in bringing major changes to the city of Louisville last year.
“We are proud to be a part of the Louisville community and it’s an honor to be recognized by GLI and the Metro Chamber of Commerce,” Duffy said. This is recognitionnot just for Louisville City FC but for its supporters, players, coaches, front office staff and the United Soccer League as a whole. We’ve set lofty new goals for 2016 and beyond, and we’re excited to strive for them with the support of the greater Louisville area.”
The Silver Fleur-de-Lis, which was was created by GLI to recognize outstanding commitments and achievements over the past year in making the Louisville community a better place in which to live and work, will be accepted by Wayne Estopinal and Michael Mountjoy at the upcoming Annual Meeting on January 26th, 2016. It was because of their leadership and partnership that professional soccer was brought to the city of Louisville.
A first season that saw Louisville City FC triumph on and off the field with a second place finish in both the overall league and attendance, proved that the club would become an integral part to the identity of the city.
City of Louisville Takes Major Step Toward Constructing Soccer Stadium
On Friday, January 8, Metro Government announced that a private study was being done to look at the feasibility of building a soccer specific stadium. If it were not for this group of business leaders, Louisville City FC would not exist.
Estopinal raised $3 million to bring the franchise to Louisville, founded the team, and continues to have an ownership stake in Louisville City FC. Mountjoy directed an LLC made up of private investors that includes Gill Holland, Matthew Barzun, and Peritus Founder and Principal Tim Mulloy that funds Louisville City.
More From Louisville Business First and The Courier Journal
Fans can stay up to date with all of Louisville City’s breaking news, roster updates and ticketing information by following the Club on Facebook, Twitter and Instagram. Season tickets are available for Louisville City’s historic second season via the Club’s official website.
